BASIC PERSUASION TECHNIQUE Name : Ai Fitri Yuliani Class : 1SA01 NPM : 10614628 1 . Assoc i at i on . This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. The media message doesn’t make explicit claims that you’ll get these things; the association is implied. Association can be a very powerful technique. A good ad can create a strong emotional response and then associate that feeling with a brand (family = Coke, victory = Nike). This process is known as emotional transfer. Several of the persuasion techniques below, like Beautiful people, Warm & fuzzy, Symbols and Nostalgia, are specific types of association. 2 . Band w agon . Many ads show lots of people using the product, implying that "everyone is doing it" (or at least, "all the cool people are doing it&quo